To support the growth and development of cricket across Canada, TD Bank Group (TD) and Cricket Canada have announced a new sponsorship agreement.
Through this sponsorship, TD will be the official bank of Cricket Canada’s national teams and help support Cricket Canada as it works to build Canada’s vibrant cricket-loving community. The TD sponsorship will help Cricket Canada enhance grassroots development programs and improve access to National Teams and players for young fans and enthusiasts.
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Why has Cricket become so popular in Canada?
According to CulturalIQ’s 2022 report, cricket’s growth across Canada can largely be attributed to “immigration [to Canada] from cricket-playing countries.”
Specifically driven by what the report calls “the South Asian fandom, given the growth of immigrants arriving in Canada,” CulturalIQ also says that over one-quarter (28%) of its survey respondents identified themselves as superfans of the sport.
How is TD helping to support the growth of Cricket across Canada?
As the popularity of cricket continues to grow across Canada, the TD sponsorship of Cricket Canada will help support this growth through several new community engagement initiatives.
As Cricket Canada focuses on empowering communities and fostering inclusivity through sport, it also hopes to grow Canada’s existing cricket-loving community while welcoming new fans in the process.
Cricket Canada’s initiatives will be focused on two primary goals:
- Enhancing cricket’s grassroots development programs across Canada
- Improving the sport’s accessibility, popularity, and engagement among players, young fans, and long-time cricket enthusiasts
“This is more than just a sponsorship; it represents another significant step forward for our organization and the entire cricket community in Canada. With TD’s support, we are confident in our ability to enhance the cricketing experience for our national teams, players, and fans across the country, while also driving the growth and development of the sport at all levels,” said Amjad Bajwa, President of Cricket Canada.
How is TD integrating with Cricket Canada through this sponsorship?
This sponsorship will see TD featured on the official kits and training gear for Canada’s national teams, including new custom kits designed for the Canadian men’s team’s first-ever appearance in the 2024 ICC T20 World Cup. In 2025, TD will also be the Official Sponsor of Cricket Canada’s Women’s Team.
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What’s ahead for Cricket Canada?
According to Cricket Canada, 2024 is shaping up to be a milestone year for cricket in Canada.
Following their historic appearance in the 2024 ICC T20 World Cup, the men’s team has a busy schedule ahead. Currently ranked 23rd in T20Is and 15th in ODIs in the ICC Rankings, the team is gearing up for several international tournaments. In the ODI CWC Super League, a qualifying pathway for the 50-over World Cup, the Canadian team remains unbeaten and aims to maintain this momentum as they play more matches. Additionally, international cricket will return to Canadian shores later this year, marking another significant highlight for the sport in the country.
Some of the other events, currently scheduled for August and September, include matches against the following four Cricket nations:
- The Netherlands
- Nepal
- Oman
- USA
Why Choose TD?
150 years helping Canadians:
TD has a proud history of delivering financial solutions to Canadians for more than 150 years. TD also brings a century of experience helping newcomers navigate the unique challenges of the Canadian banking system.
With over a thousand branches, a reputation for excellence in financial services, and the ability to also serve you in more than 80 different languages, TD has become one of the largest and most trusted banks in Canada, now serving 16 million Canadians.
TD offers online support and resources of interest to newcomers on topics such as banking basics, moving to Canada, credit score essentials, and more. TD is open longer hours for your convenience and has thousands of ATMs across Canada to help you take care of your everyday banking needs quickly and easily.
Ready to Bank?
Learn more about the TD New to Canada Banking Package today.
Book an appointment to talk with a TD Personal Banking Associate about the TD New to Canada Banking Package. You can book online right away, or visit the TD website to learn more.
About Cricket Canada
Cricket Canada is the official governing body for the sport of cricket in Canada, overseeing and promoting the development of the game at all levels. With a focus on inclusivity and excellence, Cricket Canada is dedicated to fostering a vibrant cricketing community and achieving success on the international stage. Cricket Canada is recognized by the International Cricket Council, the Government of Canada and the Canadian Olympic Committee.
